Newspapers Die?

I refer to an article in Todayonline.com (Top News // Weekend, March 14, 2009) :

"You’ve been warned:if newspapers Die ... Companies will see sales slump, citizens will make important decisions in the dark" http://www.todayonline.com/articles/307448.asp ( hopefully the link still work over time)

In my opinion, the writer was trying to bring out the point that Newspaper is still important to the society. Who can deny that?... The question is, is Newspaper refers to Paper or is Newspaper refers to News?

If the "Newspaper" company still don't get the answers right and do the right things, ..... it will be very difficult to progress..... progress is the willingness to leave something behind and to pick up something ahead...